Trade Marketing
Project Management
About Me
From Data to Insights.
I´m Juan Ignacio Pinto Erviti and I live in Madrid (Spain), where I came to study an MBA at IE Business School. I’m from Venezuela, where I studied a B.S. Industrial Engineer and had my first years of experience in sales and marketing teams.
I have worked in different positions for FMCG companies, taking different roles such as BI & sales analysis, marketing activities development, forecasting & demand planning or sales team supervision. Also, I have joined different projects for processes improvement in IT and Supply Chain teams.
Sales Operations
Data Analysis & BI
Experience
Experience.
More than 15 years of experience working in Sales and Marketing Teams for international companies of Fast Moving Consumer Goods (FMCG).
January 2019 – Current
Scandinavian Tobacco Group
Leading Business Intelligence projects for commercial team in European Division.
July 2011 – December 2018
Scandinavian Tobacco Group
Developed and led projects to improve sales processes and sales team performance.
January 2011 – June 2011
Nexium Customer Solution (Nielsen)
Category and Product optimization project for a supermarket chain in Spain (product assortment optimization, sales and turnover analysis).
August 2006 – August 2009
Diageo
Developed and implemented customers Business Plans and channel activities (Off-Trade channel).
August 2005 – August 2006
C.A. Ron Santa Teresa
Designed and developed a restructuring sales team (route and customers visit frequency) of external exclusive distributor partner.
January 2004 – August 2005
C.A. Ron Santa Teresa
Prepared sales analysis and reporting (sales team performance and customers analysis).
Education
Education.
Learnings.
2010
IE Business School (Madrid, Spain)
- Student exchange at Manchester Business School (2010).
- Participant HEC MBA Tournament (2010).
2003
Universidad Católica Andrés Bello (Caracas, Venezuela)
- Summer Manufacturing Program at NCSU (2001).
- College Intern at Microsoft Venezuela (2001-2003).
- Informatics Teacher Assistant at Engineer Faculty (2001-2003).
Skills
Knowledge is not everything.
In all the projects I work on, I use my skills to reach the goals. My method is to obtain all the data, prioritize and visualize them in an easy way to see trends and opportunities. Then, identify the from/to situation and resources needed. I believe that in every project sharing information with the rest of the team and task follow-up is the key to succeed.
Data Analysis
MS Excel
100%
PowerBI (Data Modeling & Visualization)
95%
CRM & ERP
Salesforce
80%
Pipedrive
80%
SAP
50%
Other
Presentations & Communication
100%
Decision Making
100%
Project Management
80%
Data Analysis
I know how to break down a complex problem into simple components and solve them considering different perspectives.
Decision Making
I like to use the 5 I’s process to take decisions: Issue, Information, Insights, Idea and Implementation.
Project Planning
As an engineer, I believe that proper planning guarantees the success of a project.
More about me.
Extra Stuff.
I always have time to do other activities that I love.
Running.
I train to improve my race times in 10K & Half Marathon.
Photography.
I’m an amateur photographer that love to take nice pictures to my family.
Visit my Flickr page or visit my Instagram.
Baseball & Basketball.
My first contact with statistics was with Baseball. On weekends I do some hoop shots.
Graphic Design.
I like to draw and design t-shirts for fun.